In the early days of hip hop, graffiti artist Shirt King Phade created custom airbrushed t-shirts, transferring street culture and art onto clothing. He pioneered the streetwear concept embraced by rappers like LL Cool J and Run DMC.

Customization was the hallmark of the Shirt Kings. Remixing pop culture with airbrush, cartoons became badass. Their Queens store became iconic, with stars like Slick Rick, Big Daddy Kane and Eric B. & Rakim wearing their shirts.

Shirt King Phade continues collaborating with big names in hip-hop, like Snoop Dogg, Tupac and Nas, along with brands like Nike and Supreme. His artwork has influenced style and transcended boundaries.